King's College Cambridge

Design

Good design is vital to the sucess of any presentation – whether it be a display, an exhibition, printed matter, a website, a logo or the creation of new product ranges for commercial use.

Bold and innovative visuals; clear and legible graphics and labels; well-lit and dressed showcases; easily navigated visitor or user routes – all these factors enhance the way a site or institution presents itself to the public. 

In particular, sites and institutions with an important history and heritage need to create a visual language that presents them simultaneously as well-established and modern, representing what is best about its past, while also conveying a sense of its importance in the 21st century and demonstrating an eagerness to engage with future generations.