Audience Development and Learning
An excellent marketing strategy is not enough to ensure continued success for museums and galleries. The job starts at the heart of an institution – with its vision and its most tightly-held values – and the challenge is how to communicate the passion that we feel for what we do to as many people as possible.
For us, the beauty, quality and authenticity of 'the object' is paramount. We treasure the curatorial knowledge underpinning our understanding of the historic significance of artefacts, and champion the ability of all people to grasp and engage with the significance that such artefacts have for our daily lives. Facilitating the two-way flow of information, ideas and emotions is at the core of our business.
We want to see the arts and our shared heritage at the core of the life-long learning process.